Our Company

Our Mission

To help adult smokers quit combustible cigarettes around the world, and positively affect healthy choices through our innovative technology and attention to product quality and details.

A Story from Wang Sa,
Co-founder of SNOWPLUS.

“I believe that SNOWPLUS can empower adult smokers to make the switch to a better alternative. I know that we have to be the change we want to see in the world.”

I know what it’s like to be one of the many millions of people whose lives have been affected by smoking. In 2018, when my stepfather passed away due to lung complications from smoking, my fight to change the lives of the world’s nearly 1 billion smokers and their families became personal.

Having directly experienced the impact smoking can have on our lives, I knew that any true alternative to cigarettes had to provide a similar experience, while offering a clear-cut path to reducing nicotine use and quitting. So, I and the other founding members of SNOWPLUS put our heads together. We leveraged responsible design, packing cutting-edge technology into a simple, easy-to-use vaporizer that doesn’t fail to satisfy, recreating an authentic smoking experience without the smell, the tar or the secondhand smoke. What we made was SNOWPLUS.

Even though the vast majority of smokers understand the impact smoking has on their health, many are still unable to bring themselves to quit, but I believe that SNOWPLUS can empower adult smokers to make the switch to a better alternative. I know that we have to be the change we want to see in the world. This sense of responsibility is what drives me to design and pushes me to innovate. I know that with the help of a powerful, satisfying vaporizer, you can make the change too. Make it SNOWPLUS.

Wang Sa 
SNOWPLUS Co-founder | CMO